Featured Meeting

Common Meeting

Formal Meeting

Marketing Campaign Kickoff Template

Rounded Knowtworthy Logo
Knowtworthy Inc.
Open Free Template

The Marketing Campaign Kickoff Meeting is an internal alignment session that brings together all key stakeholders responsible for a campaign's success (e.g., marketing leads, copywriters, designers, social media managers, paid media specialists, and potentially sales or product liaisons). The primary purpose is to establish a single source of truth and unified vision before creative development and execution begin. This meeting ensures everyone understands the campaign's objectives, the target audience's pain points, the core message, the budget, the specific deliverables for each channel, and the timeline. This detailed template can be modified with your specific campaign's details!

Download the Free Template

Access and modify this template right now online with Knowtworthy and Google Docs, or download this template with Microsoft Word or Excel.

Google Docs Logo
Word Logo
Excel Logo
Meeting Agenda
  1. Welcome and intros
  2. The "Why": Campaign Goals & Objectives
    1. Discuss the background and context of the campaign: "Why are we running this campaign, and why now?"
    2. What's the primary objective of the campaign?
    3. Define the Key Performance Indicators
  3. The "Who": Target Audience Deep Dive
    1. Review the target persona
    2. What are the main pain points?
  4. The "What": Core Message & Offer
    1. Campaign Theme: The "big idea" or creative concept.
    2. Key Message: "If our audience only remembers one thing from this campaign, what is it?"
    3. The Offer / CTA: "What are we asking them to do?" (e.g., "Download the E-book," "Start a Free Trial," "Register for the Webinar")
    4. Tone & Voice: "What is the personality of this campaign?" (e.g., Authoritative, witty, urgent, empathetic).
  5. The "How" & "Where": Execution Plan
    1. Discuss the channels and distribution of this campaign
    2. List all of the main deliverables
    3. Discuss the budget and allocation for a successful campaign
  6. The "When": Timeline & Key Milestones
    1. Assign key dates to key milestones:
      1. Creative Brief Finalized
      2. First Drafts Due
      3. Final Asset Approvals
      4. Campaign Launch Date
      5. Campaign End Date
      6. First Performance Report Due
  7. Roles & Responsibilities
    1. Discuss who is responsible for which critical part of the project (copy, design, ad spend, etc)
  8. Discuss Next Steps & Action Items

How to use these templates:

All of the Knowtworthy templates are free to use and modify! We have a variety of templates available, all accessible directly in the Knowtworthy application or downloadable!


Step 1: Open the Template

Clicking this button will open a new tab in the Knowtworthy application that you can edit.


Step 2: Make Changes

The templates can all be edited. If you are signed in - they’ll be added to My Meetings!


Step 3: Run Amazing Meetings!

With your template set up, you can run your meetings with a default, or save a custom doc!

Frequently Asked Questions

Answers to your questions about our free meeting minute templates!











Ready to run amazing meetings?

Sign up today and see how Knowtworthy can save you hours every week!